2016 | Anne's Media Blog

Thursday, 15 December 2016

Evaluation task 3 /What have I learned from my audience feedback?

On: 05:25

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By: Anne Braatz Media

li.li1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px Helvetica; -webkit-text-stroke: #000000} span.s1 {font: 12.0px Helvetica; -webkit-text-stroke: 0px #000000} span.s2 {font-kerning: none} span.s3 {font: 12.0px Helvetica} What have I learned from my audience feedback? Throughout the entire production process of the music video, CD DigiPak and Website I have...

Wednesday, 14 December 2016

Focus Group

On: 01:58

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By: Anne Braatz Media

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Tuesday, 13 December 2016

You Tube statistics

On: 01:53

Comments: 0

By: Anne Braatz Media

The You Tube statistics revealed that the gender divide of our intended target audience was accurate as the viewers are nearly split equally between male and female audience. However, the age range was unexpected as we predicted a male audience group in the of the age18-24, the large group of...

Monday, 12 December 2016

Evaluation Task 3

On: 08:09

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By: Anne Braatz Media

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Sunday, 11 December 2016

Evaluation Task 4/How did you use Digital technologies in the construction and research, planning and evaluation stages?

On: 23:30

Comments: 1

By: Anne Braatz Media

How did you use Digital technologies in the construction and research, planning and evaluation stages? Digital technology is a vital part of the film production process, which I have experienced first hand in my A2 year. The proliferation of digital technology has allowed the success for low budget productions, such as Gareth Edwards'...

Evaluation Task 4

On: 14:41

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By: Anne Braatz Media

This is a director's commentary we made to our music video, analysing the use of Digital Technology in the production and post-production process. ...

Script

On: 00:20

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By: Anne Braatz Media

J - Jemma T - Thomas H - Honor A -Anne H: On the shoot day, we used a digital clapperboard, which is a software on an i Pad, that displayed a one-minute countdown leading up to the playback. This allowed all the cast and crew members to...

Evaluation Task 4/ Notes on preproduction

On: 00:00

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By: Anne Braatz Media

In the pre-production process online platfroms such as Pinterest, or search engines such as Google were vital digital technologies as they promoted our creative process and research. While Pinterest allowed me to create mood boards, Google as a digital technology provided infinite research opportunities. Online Softwares such as...

Saturday, 10 December 2016

Evaluation Task 4 - conclusion

On: 23:30

Comments: 0

By: Anne Braatz Media

By using digital media technologies I have used technological convergence to ensure that I have produced three products as a part of a successful campaign. My use of digital technology has enabled me to become a prosumer, a creator of media products to a near professional standard. The use of...

Friday, 9 December 2016

Website Prototype

On: 06:57

Comments: 0

By: Anne Braatz Media

We are starting to design our artist's website. Honor has created this first prototype on wix, that will allow us to develop the campaign based on it. Website prototype Your browser does not support iFrames. The website contains: contact details a gallery the music video UK tour dates ...

Audience feedback on final outcome

On: 06:15

Comments: 0

By: Anne Braatz Media

We screened our final cut to and interviewed six teenage boys, with in the age range from 16-18, since they are our primary target audience. ...

Thursday, 8 December 2016

CD DigiPak

On: 14:40

Comments: 1

By: Anne Braatz Media

Since working with Photoshop requires a lot of effort from me since I am still developing my skills and therefore limits my experimenting possibilities. I used a website called Canva to allow me experiment with different front cover designs, that I can then transfer on to photoshop. These are my drafts...

Wednesday, 7 December 2016

Website development

On: 14:21

Comments: 0

By: Anne Braatz Media

We are creating Sasha's website using Wix. I researched star websites like ‘Amy Winehouse’ and ‘Lorde,’ as both artists promote a similar indie/ femme fatal star image that we are simulating, I drew inspiration of their website design. Using Wix I designed a website promoting the album. Throughout...

Friday, 2 December 2016

Conventions

On: 23:30

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By: Anne Braatz Media

In my music video: Technical conventions- Close ups and ECUsto help build recognition of artists (build star image), and also to emphasise link with music and lyrics (show singer’s face/mouth singing, guitarist’s fingers playing guitaring, etc.) MCUs and mid shots to show body language and costume of artists,...

Rough cut

On: 08:52

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By: Anne Braatz Media

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Wednesday, 30 November 2016

Editing progress recap

On: 13:59

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By: Anne Braatz Media

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Times New Roman'; -webkit-text-stroke: #000000} span.s1 {font-kerning: none} Having built my editing skills during the AS thriller edit and other projects along the way, I was comfortable with lip syncing the footage, organising the shots on a timeline, cutting to...

Tuesday, 29 November 2016

Editing Process - Notes

On: 23:30

Comments: 0

By: Anne Braatz Media

I have learnt that it is a lot of effort making a music video. If you're not passionate about the music video, then it is a much harder process. I am very passionate about my music video. I love the song and I love what image we have created....

Editing

On: 13:17

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By: Anne Braatz Media

We have now entered the post-production process, which's main body consists of the music video's editing. The process of 'film editing is the art, technique, and practice of assembling shots into a coherent sequence.' We are using the editing software adobe premiere pro on a mac computer to edit our...

Monday, 28 November 2016

Shoot Day

On: 14:15

Comments: 0

By: Anne Braatz Media

We finished shooting! The shoot day was a long and complicated process but we managed to get all shoots required! We finished shooting! The shoot day was a long and complicated process but we managed to get all shoots required! ...

Thursday, 24 November 2016

Preparing the shoot day

On: 23:44

Comments: 0

By: Anne Braatz Media

printed papers prepared files, by filling them up with papers sourced costumes talked through the plan who will do what: Jemma: playbackand looking after cast Thomas: directing and camera man Honor: Producer & directing actors Me: Camera & directing actors finalised last questions like: Are we going to...

Suits for Ashen

On: 09:21

Comments: 0

By: Anne Braatz Media

Today we tried a selection of Suits on Ashen. They were all borrowed from the theatre department and Honor brought in one. ... var cpo = []; cpo["_object"] ="cp_widget_dc0d67c7-3a44-4040-b3be-5090c2bbf5d0"; cpo["_fid"] = "A8MANyNN7ihD"; var _cpmp = _cpmp || []; _cpmp.push(cpo); (function() { var cp = document.createElement("script"); cp.type = "text/javascript";...

Monday, 21 November 2016

Second Fitting

On: 14:46

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By: Anne Braatz Media

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Shoot day is really close!

On: 11:40

Comments: 0

By: Anne Braatz Media

Today it is Monday the 21st of November and are shooting in two days!!! Things that need to be done: Ashen needs a suit we requirer false eyelashes source instruments (base and guitar) confirm lighting and set design gather props for Office Set up extras need to...

Contacting the new make up artist

On: 10:33

Comments: 0

By: Anne Braatz Media

Today we received the information that our Original make up artist dropped out, however she suggested and organised a replacement. We then contacted Emma who will help us with the make up on Wednesday. Honor Email her a brief summery of our concept and the look that we...

Friday, 18 November 2016

Sourcing Reasurch/ Shoes

On: 01:31

Comments: 0

By: Anne Braatz Media

For our lead performer we still require a pair of black heals in a size 5. We want a subtle, relatively small heel. Since we have out run our budget, we need to find a good deal. This is a selection of possible shoes, however we are looking...

Reference pictures & Research

On: 01:08

Comments: 1

By: Anne Braatz Media

These are reference pictures for our first DigiPak idea. They are all images from previously existing CD covers. While the concept of the reflection in the eye seems to be commonly used in a more sinister way, we like the look and think that we could apply it...

Research into the design for our music publicity campaign

On: 00:57

Comments: 0

By: Anne Braatz Media

Research done by Honor London Grammar is an indie rock and trip pop band. They have been active from 2012 and still performing today. Their debut EPMetal & Dust was released in February 2013 by Metal & Dust Recordings Ltd, while their debut album If You Wait was...

Thursday, 17 November 2016

Test Shot

On: 23:55

Comments: 0

By: Anne Braatz Media

Today we had a look at the bird cage build, which was faced us with a few surprises. The birdcage is a lot bigger than we expected, which influences: the proxemics of the performance the location of the band members the visual use of space The birdcage is...

Initial Campaign Design

On: 23:31

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By: Anne Braatz Media

Initial Campaign design from Anne Braatz ...

Madonna/ Website research

On: 14:58

Comments: 0

By: Anne Braatz Media

Madonna is an American singer, songwriter, actress, and businesswoman who as been majorly successful since 1987. With pop culture jewels like 'material girl', 'Like a virgin' and 'Holiday' she has earned herself the title 'Queen of Pop'. Through intertextual references Madonna has associated herself with Marilyn Monroe, who is seen as one...

Amy Winehouse

On: 14:38

Comments: 0

By: Anne Braatz Media

Amy Winehouse was a world known and award winning English solo artist, with outstanding deep expressive contralto vocals and an eclectic mix of musical genres. She was a singer-songwriter and produced a mix of Jazz, Soul and blues. Her star image fits in perfectly with our prompted start image for our Artist....

Thursday, 3 November 2016

Call Sheet

On: 15:00

Comments: 0

By: Anne Braatz Media

The daily call sheet is a filmmaking term for the schedule crafted by the assistant director, using the director's shot list. It is issued to the cast and crew of a film production to inform them of where and when they should report for a particular day of filming. We...

Costume and Make up

On: 13:16

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By: Anne Braatz Media

This is a Google slides presentation Honor created to display our progress with the music video's Art direction. It focuses on costume, hair, makeup and props. ...

Shooting Schedule

On: 13:10

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By: Anne Braatz Media

We created this ideal shooting schedule. This helped us realise that we are running on a very tight time plan, so we will need to negotiate with the head of department and creative director that we might receive an extra shooting day or advice on the time management....

Shot List

On: 09:00

Comments: 1

By: Anne Braatz Media

This is our shot list. It is still a work in progress, however since we used google docs to create it, the updated version will always immediately be republished here. Google docs also allows us all to contribute and add any creative shots that we want to film on the...

Thursday, 20 October 2016

Prop list

On: 16:36

Comments: 0

By: Anne Braatz Media

After our meeting with the art director we are now starting to think about sourcing some of the props we need. This is a prop list that Honor created that allowed us to fill in the sources. For the office setting we are lucky since we have most...

Wednesday, 19 October 2016

Audience feedback

On: 10:00

Comments: 0

By: Anne Braatz Media

We selected a group of students that fit into our target audience: -Haydon -Jon -Kenneth We also showed our animatic to India and Jess to see how another audience (teenage girls) reacts to our music video concept. We were presently surprised. Target audience: How well did they understand our concept? ...