You Tube statistics

The You Tube statistics revealed that the gender divide of our intended target audience was accurate as the viewers are nearly split equally between male and female audience. However, the age range was unexpected as we predicted a male audience group in the of the age18-24, the large group of 45-54 year olds does not suit our star image and can only be explained through parental interest in our coursework or a very strong USP of her sex appeal. 

This shows that our audience is building and increasing as the music video is contemporary content, that is popular in modern society.

This statistic reveals that our target audience watches the first minute of the music video before turning it off, which suggests that throughout the editing process we should have introduced the male character earlier on to create a more interesting aspect that will hook the audience's attention. As the viewers clicked away at 1:02 on average, while our second character was introduced at 1:23. Our target audience being teenagers; are intrigued by the character's sexual tension and want to see what happens.  

The geographical location of our audience fits our expectation. With 86% of our viewers being from the United Kingdom, where our artist is located and marketed they are our key viewers and major audience group. the 6.4% of viewers from Russia reflect Sasha's Russian background and the elements of Russian culture we have incorporated into the campaign, such as the Russian letter in her name and the red colour. The third location which is very eager in watching our music video is france, while we did not consider this audience in advance the video might have been so successful due to the artist's femme fatal nature. The dangerous and intriguing charisma of the femme fatal originates from the french film noir movies; which links Sasha to the french audience. In general our expectations of Sasha beeing appealing to a western/European audience have been proven. Sahsa being the modern, European beauty ideal, only attracted little attention from non-european countries, in which the audience only watched 34 seconds of the video, such as in Malawi.

Unfortunately due to copy write reasons our video was not available on Mobile devices such as smart phones, which had a big effect on the view numbers. As teenagers are mainly using their phones to view content. However as expected the majority of content is viewed on a computer.