Conventions

In my music video: 

Technical conventions-

• Close ups and ECUsto help build recognition of artists (build star image),  and also to emphasise link with music and lyrics (show singer’s face/mouth singing, guitarist’s fingers playing guitaring, etc.)
• MCUs and mid shots to show body language and costume of artists, this can demonstrate emotions and can connote values and attitudes. 
• Crane/tracking shots to add to movement and pace to the image to match the movement of the music
• Lip-synced, cut to the beat, jump cuts
• Artificial lighting is extremely common and often used to give the artist a glow of perfection (clear skin, glow etc)

Symbolic conventions-

• The instruments themselves are highly symbolic and fit into distinct categories that link to other bands that use similar instruments and have various connotations
• breaking the 4^th wall, creates intimacy 
• red lipstick- sex appeal 
• dim/ gold lighting- giving her the perfect glow 
• black long dress- elegance 
• Ashen’s tie changing colour to red as soon as he is with her, to symbolise passion 
• birdcage/ unconventional fro a music video. Found a similar use of the prop in a perfume add for Coco channel .
• office set is highly conventional, as it is supposed to represent the boring lifestyle .