Script

J - Jemma

T - Thomas

H - Honor

A -Anne 

H: On the shoot day, we used a digital clapperboard, which is a software on an i Pad, that displayed a one-minute countdown leading up to the playback. This allowed all the cast and crew members to standby and the countdown is vital for the lip-sync in the post production. In regards to creating a performance element, which is a typical convention of a music video we synced up the countdown on the footage with the countdown leading up to the music track.

A: To film the footage we used a Black Magic camera, which allowed us to shoot in high resolution, in 4K. We worked with 5 different lenses to frame different shots. Shooting an extreme wide on a 85mm Carl Zeiss lens, wide on a 50mm, mid shot on a 35mm, close up on a 25mm and an extreme close up on the 21 mm lense. The closer the shot the more intimate and connected the viewer feels to the Sasha. As we are promoting a femme fatal image of a temptress we mainly used close up shots to create a sensual look.  

T: Once we entered the post-production process we used Adobe Premiere Pro to edit the video. Appealing to the conventions of a music video, we cut to the beat using the blading tool. Creating a  offline performance cut, through organizing selected shots on a timeline, helped us to get the order right and create a smooth flow to the video. 

J: Next we edited an online cut, in which we added the narrative element. Screening this rough cut to a selected group of the target audience, to see if it was fit for purpose. Hugo, 18, pointed out that the editing becomes repetitive in the second half of the video. In response, we added slow and fast motion to maintain the viewer's attention throughout the clip and make it more visually appealing. 

A: Adding fast motion in elements like the tracking shot around the cage, creates an optical illusion of the shot being 360 degrees, while the actual footage isn’t. In combination with the music this visualizes the change in beat, during the song’s bridge, through changing the editing style. 

T: After the bridge, the song fades out, which we echoed through using longer duration shots and a fading effect on the footage; bringing the music video to a harmonic end.