Editing progress recap

Having built my editing skills during the AS thriller edit and other projects along the way, I was comfortable with lip syncing the footage, organising the shots on a timeline, cutting to the beat and using fades to introduce the content and to fade out echoing the music fading out. I used Prelude in order to convert the media files from the exFat formatted card to a format which was compatible with the Premiere Pro CC flash settings. The editing session was programmed with multiple folders containing the rushers, which I put on multiple video layers on top of the time frame clapperboard base, so I could sync the footage to the song precisely. The editing process of the Music video was more complex and involved more cuts; as we edited a performance cut, rough offline cut, an online cut which was screened to a selected group of target audience and a final cut which had been altered to become fit for purpose. In response to the target audience feedback on the rough cut, we added a sequence of slow and fast motion. As Tony, 18, design student, said that “the editing style becomes repetitive towards the end of the video” and the alteration of image creates an interesting element, which recaptured the viewers attention in the second half of the music video. In AS, however, I used simple editing techniques on a ‘cut and crop’ basis, which resulted in a boring editing style and lack of aesthetics to the product. I was also completely incapable of using either lumetri of After Effects, which combined with the poor quality of the footage impacted negatively the final product.