Amy Winehouse

Amy Winehouse was a world known and award winning English solo artist, with outstanding deep expressive contralto vocals and an eclectic mix of musical genres. She was a singer-songwriter and produced a mix of Jazz, Soul and blues. 

Her star image fits in perfectly with our prompted start image for our Artist. She is a sexy and independent women who  on her sex appeal and uses it as a power.  Therefore I decided to research her campaign as inspiration for our promotion campaign.

These are extracts of her top 10 most well known songs: 

Her album covers usually market her as a solo artist and sell her image. And promote her alternative/ indie look. The font used is not consistent throughout the campaign while it tends to be kept the same and similar on the individual album covers.

Her track lists are kept very simple as well to keep the focus on her.

While researching her album covers I stumbled across this layout which I thought was extremely interesting. There is a lot of mystery within the photograph since we can only see half of the artists face, however it also focuses on her iconic eyeliner style that is a symbol of hers. The large and dominating writing of the name/ Titel  adds the focus on her. Also the fact that the album is carrying the same name as the artist really emphasises the fact that they are selling the star image of a solo artist within the campaign.

The CD cover going along with the album is designed to appear as a unit by using the same colour scheme and the same font. I particularly like the design since it is extremely simple, but once again reinforces the star image.