Research into the design for our music publicity campaign

Research done by Honor 

London Grammar is an indie rock and trip pop band. They have been active from 2012 and still performing today. Their debut EPMetal & Dust was released in February 2013 by Metal & Dust Recordings Ltd, while their debut album If You Wait was released on 9 September 2013. If You Wait has been certified platinum in Australia and the UK, selling over 70,000 and 300,000 copies respectively.

 Lorde is an art pop and indie pop singer songwriter. She has been active from 2009 and is still performing today. In mid-2013, Lorde released her debut single "Royals". It became an international crossover hit and made Lorde the youngest solo artist (and the only New Zealander) to achieve a US number-one single on the Billboard Hot 100 since 1987. In late 2013, she released her debut studio album, Pure Heroine.

The two websites contrast one another. Firstly, Lordes website focuses on her face. It is dark and she is looking down. London Grammers website includes the three members under a spotlight. They are all abit hazy, however you can still see their faces, but like Lorde, they aren’t looking at the camera. Lordes website is very bland, it only promotes her, there is only the name of her new album and there are no music videos. London Grammer on the other hand, has several music videos.

Both websites promote their new album name. Both album covers have similar fonts and white text. However, Lorde promotes her look and appearance as on her album cover she is standing there, looking straight into the camera. London Grammar on the other hand isn't promoting the bands image, it looks like driving at high speed down London’s high street.

Researched by Thomas

Star Image - La Femme 

La Femme is a French indie rock band, established in France, created in 2010. The Band's music and image can be described as organic. 

The start image is mainly base on the provocation they put in their advertising campaigns. They also play a lot on their comical skills and ironical sense of humor, in order to reflect the main vibe of the group. All of those initiatives are put together in order to form an original, different or even weird image. Here are a few pictures taken from their websites, which illustrates what he has exposed. 

The main page of their website is a piece of art, in order to reflect the artistic side of their music experience. The following pictures are very ironical, as they make fun of picture posing conventions in the music industry, which increases their provocation image.