Editing

We have now entered the post-production process, which's main body consists of the music video's editing. The process of 'film editing is the art, technique, and practice of assembling shots into a coherent sequence.' 

We are using the editing software adobe premiere pro on a mac computer to edit our video, in the editing suit. Where we will be spending a lot of time in the next few weeks. We are aiming to complete the post production process in two weeks.

As a group we started off by watching all of our footage first, labelling the shots and brainstorming some ideas. We labeled the clips according to the shot type, subjects in the shot and lip-sync or non-sync to enable us an easier editing process and stay organised. 

We also synced up all the footage to the song. The process of syncing is a tedious process, but vital as the performance element is a convention of music videos. To sync the footage, with the original track, I used a base clip of the digital clapper board syncing up the time, to ensure the li sync is accurate.

Moving on from here we are creating a performance cut, that will then allow us to add in narrative strand.