Friday 16 September 2016

Audience Profile for Glory Box, Portishead

In today's lesson we created the target audience image for the star image we are constructing for the Trip-hop track 'Glory Box', by Portishead.
Our female solo artist's primary audience are teenage boys. She  appeals to them due to her high sex appeal and wild appearance.
  • The teenage boys, can be classified by their values and ideals. They are: 
Trendies: they crave the attention and admiration of their peers
Innovators: who wish to make their mark
Experiencers: Young, enthusiastic, impulsive and rebellious. They seek the adrenaline rush and find outlet in outdoor activities, like sports.
Rebels:who wish to remake the world
  • Secondary target audience, Teenage Girl:
Strivers: who seek motivation and approval from the world around them.
Trendies:they crave attention and admiration of their peers.
Innovators: Who wish to make their mark 
Groupies: who just want to be accepted

Our artist can appeal to both teenage girls or boys since her image is appealing to guys in a sexually attractive form and worth aspiring for girls.

I created a profile for out Ideal, primary target audience:
Nick Carter, is a single 18-year-old teen, who lives in Brighton and just graduated school. He will be taking a gap year, to gain work experience and travel.  

He obviously popular movies, mainly in the action and horror genre.

Nick likes to stay updated with the latest gossip and new, while also enjoying popular TV shows like breaking Bad or Narcos.


He enjoys listening to songs with rebellious lyrics, at the same time loves all female solo artists due to their idolized look and image. 

Nick himself swims, plays rugby and goes to football camps during the summer.

Nick doesn't read  too much, he will only read something he is really interested in like drawing. 




Nick also uses other social media regularly, enjoys satire and looks after his fashion sense, to make sure he is in trend.  
Anne Braatz Media

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1 comment:

  1. Anna

    There is some fantastic blog post entries especially in identifying the three tracks that you wanted to develop I hope that you do get a chance to do Glorybox by Portishead!
    Some very good detail and justification for ideas - please develop research into the cage as a theme for the music video.


    You have completed research into expected primary audience and attempt to create an audience profile – this will help you understand the need for a consumer/ market for the product of the image that is to be promoted. However, is it a primary male teenage audience? I would have thought it was a female audience - given its a female singer - have a think about this.

    Which record company would you sign up to? Try to think of other ways to blog posts other than image + text - stay creative!

    ReplyDelete

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