- organic
- solo artist
- pretty
- natural looking
- genuine
- Strong female
- Girl next door style
- glowy
Honor and Gemma then did some research to find artists that suit our constructed image.
They found that Birdy and James Arther are very similar to Lapsley. This is because all three of the artists are singers, songwriters. The tree artists share a passion for the same instruments, all play the piano and guitar.
None of the artists produce mainstream tracks. Birdy sings folk indie and indie pop, while James Aether and Lapsley both produce R&B.
They are all in their 20's and have the same target audience; 16-21 year olds. We want this to be our primary audience because we want this to appeal to women or men, but mainly women around the age that they are becoming independent and finding themselves.
They are all in their 20's and have the same target audience; 16-21 year olds. We want this to be our primary audience because we want this to appeal to women or men, but mainly women around the age that they are becoming independent and finding themselves.
looking at all of the artist's websites, we could quickly see that although the artists are the main focus on the home page they managed to maintain an organic look, by using natural and muted colors.We want to achieve a similar effect in our campaigns.
Looking at the artist's social media profiles, like twitter one can see a clear visual link.
They are simple yet attractive. They each have around 20K followers so they aren't as popular as other artists such as Beyonce who has 14.6 million followers. We imagine our artist would have a similar twitter page and amount of fans as she won't be very mainstream and therefore won't appeal to everyone's tastes in music, so she appeal to a very selective group.
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