Audience Profile for Hurt Me

The primary target audience for Hurt me are Utopians, Believers and Experiencers.

Utopians are people who want the world to be a better place. For example they want to perfect and help society. We believe that this would be a good representation of our audience because it can warn teenagers of heartbreak and teens often take things for granted.










Puritans are people who wish to feel virtuous. They appreciate honesty and integrity. The artist will appeal to this audience due to her being conservative, kind and considerate. In the music video we want to include dancers and flowers that represent purity and the pristine nature of the artist.





Makers are practical people who have constructive skills and value self sufficiency. They experience the world by working on it. They are unimpressed by material possessions. This is a very natural, organic music video therefore we feel that this would suit this target audience due to them also being young and adventurous.