This song is mainly destined to suit a teenage target audience. The fact that it is identified as being an indie pop song makes it become a niche target audience, the typical audience profile would then be a trendy teenager. As our Target audience we have selected to address both rebellious boys and girls.
The typical teenager of our target audience can be classified into different values:
- Trendy- he craves attention and admiration of his peers
- Rebels- he wishes to remake the world in his own image
- Cynic- he has to have something to complain about.
Just like the well known characters of the breakfast club.
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