Thursday, 5 January 2017
Wednesday, 4 January 2017
Evaluation Task 2/conclusion
Overall, I personally believe that I have been effective in communicating the theory of the 'star image' and implementing it into my campaign. I have been able to use parts of the star image that I need to convey a 'pop' genre. For instance, I have used a red and black theme throughout my music video and ancillary tasks to create a parallel understanding between the artists and her fans, creating a relationship built on a glamorous lifestyle and commonalities between the viewer and the artist. I have considered the distribution of the product and the brand image by adhering to a majority of sensual and sexy conventions in all three elements of the campaign. Ultimately the brand image I wanted to promote was a confident and empowered artist that can appeal to a female audience age range from 15 to 25. This is vital for any campaign or concept because the audiences need to be able to read these conventions and benefit from all three elements otherwise the products are of no use to them and this means that our artist won't be popular and we will not succeed at feeling the artist's look. In the campaign, for example, this could be compared to actual artists like Rihanna and Christina Aguilera, as they too, play a lot of their star image on their sex appeals and to express the artist emotions and show her character to the audience who will be open enough to receive and like it. Emily Teadrake from Polydor records argues that the pitch for any concept had to be consistent and marketable. This is proof from how they made Ellie Goulding's music video. The music video was the main reason for the success of her song and promoted it in a way that the song could not promote itself. This is because songs need imagery beside them to explain the song and the interpretation of the song to the audience otherwise they would feel as if they could not relate to the artist thoughts.
I also feel that I have given the campaign a unique selling point through the star image. The star image I have promoted is a glamorous and unique lifestyle that audience members would want to have and therefore they would look up to Sasha and hope to be like her. A unique selling point used in a coherent campaign will provide different opportunities to market the star image. An audience who is able to spread word of mouth about a publicity campaign can ensure success through the engagement with the exist as a form of online media. The spread and publicity of the campaign in an effective way ensures that the artist will become popular and gain fans. I have technically delivered a coherent looking campaign through the use of images of Sasha, a on going colour scheme( red, black and white) as well as reinforcing her Russian roots so that they link together and combine in an effective and readable way. The music video promotes a release from the album and shows the meaning of the song in a visual interpretation. Whilst the website acts as an effective online tool which helps distribute and promote meaning for a fan base. The circulation and spread of meaning by the intended audience helps with co-option and participatory culture believe that critic, Boyd has stated which aids me with the marketing and promotion of the album.
I also feel that I have given the campaign a unique selling point through the star image. The star image I have promoted is a glamorous and unique lifestyle that audience members would want to have and therefore they would look up to Sasha and hope to be like her. A unique selling point used in a coherent campaign will provide different opportunities to market the star image. An audience who is able to spread word of mouth about a publicity campaign can ensure success through the engagement with the exist as a form of online media. The spread and publicity of the campaign in an effective way ensures that the artist will become popular and gain fans. I have technically delivered a coherent looking campaign through the use of images of Sasha, a on going colour scheme( red, black and white) as well as reinforcing her Russian roots so that they link together and combine in an effective and readable way. The music video promotes a release from the album and shows the meaning of the song in a visual interpretation. Whilst the website acts as an effective online tool which helps distribute and promote meaning for a fan base. The circulation and spread of meaning by the intended audience helps with co-option and participatory culture believe that critic, Boyd has stated which aids me with the marketing and promotion of the album.
Thursday, 15 December 2016
Evaluation task 3 /What have I learned from my audience feedback?
What have I learned from my audience feedback?
Throughout the entire production process of the music video, CD DigiPak and Website I have relied on audience feedback. As Kaz and Blumler argue the media product should provide the viewer with gratitude (Gratifications Theory) and more specifically our music video shall be an escape to the viewer, as well as a form of relaxation and entertainment. And as the audience is the final user of the products, I worked in co-option to full fill their needs and tailor the products to their needs.
My Target audience is primarily Teenage girls and secondary target audience is boys aged 16-21. Both from a western society and fans of the indie genre.
- Strivers: who seek motivation and approval from the world around them.
- Trendies:they crave attention and admiration of their peers.
- Innovators: Who wish to make their mark.
- Groupies: who just want to be accepted.
- Trendies: they crave the attention and admiration of their peers
- Innovators: who wish to make their mark
- Experiencers: Young, enthusiastic, impulsive and rebellious. They seek the adrenaline rush and find outlet in outdoor activities, like sports.
- Rebels:who wish to remake the world
Wednesday, 14 December 2016
Tuesday, 13 December 2016
You Tube statistics
The You Tube statistics revealed that the gender divide of our intended target audience was accurate as the viewers are nearly split equally between male and female audience. However, the age range was unexpected as we predicted a male audience group in the of the age18-24, the large group of 45-54 year olds does not suit our star image and can only be explained through parental interest in our coursework or a very strong USP of her sex appeal.
This shows that our audience is building and increasing as the music video is contemporary content, that is popular in modern society.
This statistic reveals that our target audience watches the first minute of the music video before turning it off, which suggests that throughout the editing process we should have introduced the male character earlier on to create a more interesting aspect that will hook the audience's attention. As the viewers clicked away at 1:02 on average, while our second character was introduced at 1:23. Our target audience being teenagers; are intrigued by the character's sexual tension and want to see what happens.
Unfortunately due to copy write reasons our video was not available on Mobile devices such as smart phones, which had a big effect on the view numbers. As teenagers are mainly using their phones to view content. However as expected the majority of content is viewed on a computer.
Monday, 12 December 2016
Sunday, 11 December 2016
Evaluation Task 4/How did you use Digital technologies in the construction and research, planning and evaluation stages?
How did you use Digital technologies in the construction and research, planning and evaluation stages?
Digital technology is a vital part of the film production process, which I have experienced first hand in my A2 year. The proliferation of digital technology has allowed the success for low budget productions, such as Gareth Edwards' 'monsters', it also allowed prosumers like myself to produce a a semi-professional product.
In the preproduction process technologies such as:
These digital technologies allowed me to improve and build on my skills, build up in my AS media year. While hardware such as an iPhone provided easy access to communication and visual documentation through the use of the camera, other technologies such as Adobe Premier pro required more in-depth attention as it is the main element of the content coming together as a final product.
Digital technology is a vital part of the film production process, which I have experienced first hand in my A2 year. The proliferation of digital technology has allowed the success for low budget productions, such as Gareth Edwards' 'monsters', it also allowed prosumers like myself to produce a a semi-professional product.
In the preproduction process technologies such as:
- blogger
- Slide share
- YouTube
- Prezi
- Hyperlinks
- iPhone
- Digital Clapperboard
- playback
- The black magic
- Wix
- Photoshop
- Adobe Premiere Pro
These digital technologies allowed me to improve and build on my skills, build up in my AS media year. While hardware such as an iPhone provided easy access to communication and visual documentation through the use of the camera, other technologies such as Adobe Premier pro required more in-depth attention as it is the main element of the content coming together as a final product.
