Evaluation task 3 /What have I learned from my audience feedback?

What have I learned from my audience feedback?

Throughout the entire production process of the music video, CD DigiPak and Website I have relied on audience feedback. As Kaz and Blumler argue the media product should provide the viewer with gratitude (Gratifications Theory) and more specifically our music video shall be an escape to the viewer, as well as a form of relaxation and entertainment. And as the audience is the final user of the products, I worked in co-option to full fill their needs and tailor the products to their needs. 

My Target audience is primarily Teenage girls and secondary target audience is boys aged 16-21. Both from a western society and fans of the indie genre.

More in depth analysis of the target audience values...
Audience Profile for Glory Box-Blog Post

Teenage girls:

• Strivers: who seek motivation and approval from the world around them.
• Trendies:they crave attention and admiration of their peers.
• Innovators: Who wish to make their mark. 
• Groupies: who just want to be accepted.

Teenage boys: 

• Trendies: they crave the attention and admiration of their peers
• Innovators: who wish to make their mark
• Experiencers: Young, enthusiastic, impulsive and rebellious. They seek the adrenaline rush and find outlet in outdoor activities, like sports.
• Rebels:who wish to remake the world

Read More

Posted by : Anne Braatz Media

Share:

Focus Group

Read More

Posted by : Anne Braatz Media

Share:

You Tube statistics

The You Tube statistics revealed that the gender divide of our intended target audience was accurate as the viewers are nearly split equally between male and female audience. However, the age range was unexpected as we predicted a male audience group in the of the age18-24, the large group of 45-54 year olds does not suit our star image and can only be explained through parental interest in our coursework or a very strong USP of her sex appeal. 

This shows that our audience is building and increasing as the music video is contemporary content, that is popular in modern society.

This statistic reveals that our target audience watches the first minute of the music video before turning it off, which suggests that throughout the editing process we should have introduced the male character earlier on to create a more interesting aspect that will hook the audience's attention. As the viewers clicked away at 1:02 on average, while our second character was introduced at 1:23. Our target audience being teenagers; are intrigued by the character's sexual tension and want to see what happens.  

The geographical location of our audience fits our expectation. With 86% of our viewers being from the United Kingdom, where our artist is located and marketed they are our key viewers and major audience group. the 6.4% of viewers from Russia reflect Sasha's Russian background and the elements of Russian culture we have incorporated into the campaign, such as the Russian letter in her name and the red colour. The third location which is very eager in watching our music video is france, while we did not consider this audience in advance the video might have been so successful due to the artist's femme fatal nature. The dangerous and intriguing charisma of the femme fatal originates from the french film noir movies; which links Sasha to the french audience. In general our expectations of Sasha beeing appealing to a western/European audience have been proven. Sahsa being the modern, European beauty ideal, only attracted little attention from non-european countries, in which the audience only watched 34 seconds of the video, such as in Malawi.

Unfortunately due to copy write reasons our video was not available on Mobile devices such as smart phones, which had a big effect on the view numbers. As teenagers are mainly using their phones to view content. However as expected the majority of content is viewed on a computer.

Read More

Posted by : Anne Braatz Media

Share:

Evaluation Task 3

Read More

Posted by : Anne Braatz Media

Share:

Evaluation Task 4/How did you use Digital technologies in the construction and research, planning and evaluation stages?

How did you use Digital technologies in the construction and research, planning and evaluation stages?

Digital technology is a vital part of the film production process, which I have experienced first hand in my A2 year. The proliferation of digital technology has allowed the success for low budget productions, such as Gareth Edwards' 'monsters', it also allowed prosumers like myself to produce a a semi-professional product.

In the preproduction process technologies such as:

• blogger 
• Slide share
• Pinterest
• YouTube 
• Prezi
• Hyperlinks 
• iPhone 

In Production the most vital elements were the:

• Digital Clapperboard 
• playback 
• The black magic

In Post-production digital technology was necessary for the campaign to come together:

• Wix 
• Photoshop
• Adobe Premiere Pro 

These digital technologies allowed me to improve and build on my skills, build up in my AS media year. While hardware such as an iPhone provided easy access to communication and visual documentation through the use of the camera, other technologies such as Adobe Premier pro required more in-depth attention as it is the main element of the content coming together as a final product.

Read More

Posted by : Anne Braatz Media

Share:

Evaluation Task 4

This is a director's commentary we made to our music video, analysing the use of Digital Technology in the production and post-production process. 

Read More

Posted by : Anne Braatz Media

Share:

Script

J - Jemma

T - Thomas

H - Honor

A -Anne 

H: On the shoot day, we used a digital clapperboard, which is a software on an i Pad, that displayed a one-minute countdown leading up to the playback. This allowed all the cast and crew members to standby and the countdown is vital for the lip-sync in the post production. In regards to creating a performance element, which is a typical convention of a music video we synced up the countdown on the footage with the countdown leading up to the music track.

A: To film the footage we used a Black Magic camera, which allowed us to shoot in high resolution, in 4K. We worked with 5 different lenses to frame different shots. Shooting an extreme wide on a 85mm Carl Zeiss lens, wide on a 50mm, mid shot on a 35mm, close up on a 25mm and an extreme close up on the 21 mm lense. The closer the shot the more intimate and connected the viewer feels to the Sasha. As we are promoting a femme fatal image of a temptress we mainly used close up shots to create a sensual look.  

T: Once we entered the post-production process we used Adobe Premiere Pro to edit the video. Appealing to the conventions of a music video, we cut to the beat using the blading tool. Creating a  offline performance cut, through organizing selected shots on a timeline, helped us to get the order right and create a smooth flow to the video. 

J: Next we edited an online cut, in which we added the narrative element. Screening this rough cut to a selected group of the target audience, to see if it was fit for purpose. Hugo, 18, pointed out that the editing becomes repetitive in the second half of the video. In response, we added slow and fast motion to maintain the viewer's attention throughout the clip and make it more visually appealing. 

A: Adding fast motion in elements like the tracking shot around the cage, creates an optical illusion of the shot being 360 degrees, while the actual footage isn’t. In combination with the music this visualizes the change in beat, during the song’s bridge, through changing the editing style. 

T: After the bridge, the song fades out, which we echoed through using longer duration shots and a fading effect on the footage; bringing the music video to a harmonic end. 

Read More

Posted by : Anne Braatz Media

Share: