Saturday 4 February 2017

Evaluation task 2/ How effective is the combination of your main products and ancillary text?

Evaluation task 2: How effective is the combination of your main products and ancillary text?


How effective is my campaign? Is the campaign fit for purpose? Is there a clear visual link between the promotional tools? -These are all questions I asked my self repetitively through out the production process of the music promotion campaign. And started to construct meaning and links between the products early on. 

This is a presentations of the initial campaign plan:


While the campaign has developed steadily and became more concise, the basic elements of red being the linking colour of the products, the main focus being the artist and it's aim to create an admirable image of a femme fatal remained central throughout the production process.

To investigate how successful the final product is I will closely analyse the linking elements an all the creative decisions made throughout the process. However most importantly I will review if the product is fit for purpose.  
Anne Braatz Media

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