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Saturday, 4 February 2017

Evaluation task 2/ How effective is the combination of your main products and ancillary text?

On: 01:00
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By: Anne Braatz Media
Evaluation task 2: How effective is the combination of your main products and ancillary text? How effective is my campaign? Is the campaign fit for purpose? Is there a clear visual link between the promotional tools? -These are all questions I asked my self repetitively through out the...

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Evaluation task 2/ Script

On: 00:00
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By: Anne Braatz Media
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Philip Kotler definition of marketing as a: “Human activity directed at satisfying needs and wants through exchange processes”.  Richard Dyers star theory is the idea that icons and celebrities are manufactured by institutions for financial gain. He believes that stars are constructed to represent 'real people' experiencing real...

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