Thursday 5 January 2017
Wednesday 4 January 2017
Evaluation Task 2/conclusion
Overall, I personally believe that I have been effective in communicating the theory of the 'star image' and implementing it into my campaign. I have been able to use parts of the star image that I need to convey a 'pop' genre. For instance, I have used a red and black theme throughout my music video and ancillary tasks to create a parallel understanding between the artists and her fans, creating a relationship built on a glamorous lifestyle and commonalities between the viewer and the artist. I have considered the distribution of the product and the brand image by adhering to a majority of sensual and sexy conventions in all three elements of the campaign. Ultimately the brand image I wanted to promote was a confident and empowered artist that can appeal to a female audience age range from 15 to 25. This is vital for any campaign or concept because the audiences need to be able to read these conventions and benefit from all three elements otherwise the products are of no use to them and this means that our artist won't be popular and we will not succeed at feeling the artist's look. In the campaign, for example, this could be compared to actual artists like Rihanna and Christina Aguilera, as they too, play a lot of their star image on their sex appeals and to express the artist emotions and show her character to the audience who will be open enough to receive and like it. Emily Teadrake from Polydor records argues that the pitch for any concept had to be consistent and marketable. This is proof from how they made Ellie Goulding's music video. The music video was the main reason for the success of her song and promoted it in a way that the song could not promote itself. This is because songs need imagery beside them to explain the song and the interpretation of the song to the audience otherwise they would feel as if they could not relate to the artist thoughts.
I also feel that I have given the campaign a unique selling point through the star image. The star image I have promoted is a glamorous and unique lifestyle that audience members would want to have and therefore they would look up to Sasha and hope to be like her. A unique selling point used in a coherent campaign will provide different opportunities to market the star image. An audience who is able to spread word of mouth about a publicity campaign can ensure success through the engagement with the exist as a form of online media. The spread and publicity of the campaign in an effective way ensures that the artist will become popular and gain fans. I have technically delivered a coherent looking campaign through the use of images of Sasha, a on going colour scheme( red, black and white) as well as reinforcing her Russian roots so that they link together and combine in an effective and readable way. The music video promotes a release from the album and shows the meaning of the song in a visual interpretation. Whilst the website acts as an effective online tool which helps distribute and promote meaning for a fan base. The circulation and spread of meaning by the intended audience helps with co-option and participatory culture believe that critic, Boyd has stated which aids me with the marketing and promotion of the album.
I also feel that I have given the campaign a unique selling point through the star image. The star image I have promoted is a glamorous and unique lifestyle that audience members would want to have and therefore they would look up to Sasha and hope to be like her. A unique selling point used in a coherent campaign will provide different opportunities to market the star image. An audience who is able to spread word of mouth about a publicity campaign can ensure success through the engagement with the exist as a form of online media. The spread and publicity of the campaign in an effective way ensures that the artist will become popular and gain fans. I have technically delivered a coherent looking campaign through the use of images of Sasha, a on going colour scheme( red, black and white) as well as reinforcing her Russian roots so that they link together and combine in an effective and readable way. The music video promotes a release from the album and shows the meaning of the song in a visual interpretation. Whilst the website acts as an effective online tool which helps distribute and promote meaning for a fan base. The circulation and spread of meaning by the intended audience helps with co-option and participatory culture believe that critic, Boyd has stated which aids me with the marketing and promotion of the album.
Posted by : Anne Braatz Media
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